The purchasing platform Procent, with around 11,000 entrepreneurs in the Netherlands, Belgium, and Germany, introduces a private label coffee: Capra Nera. The composition of the blends was partly determined by a test panel of hospitality entrepreneurs.
Capra Nera coffee was quietly developed back in 2019. ‘Afterward, there was a period of optimization, and we started working with the first hospitality businesses that began serving our own brand coffee. There are already 600 establishments now. We worked hard on building the brand, but then COVID-19 hit, which is why the official launch is only happening now,’ says one of the owners, Martijn Nolet.
‘In the past ten years, many coffee shops and bistros have sprung up. This means more competition for hospitality entrepreneurs, which makes the quality of coffee even more important. Capra Nera is Italian roasted quality coffee at an attractive price,’ according to Procent.
The coffee is both Fairtrade and UTZ certified and is produced by Selecta.
Price of coffee beans per kilogram
‘Capra Nera coffee is delivered fresh, directly from the roastery Since fewer intermediaries are involved in this process, the label can offer hospitality businesses coffee beans starting at €7.25 per kilogram. This is a significant difference compared to the average prices, which range between €12 and €20. Moreover, our price is the same for every entrepreneur,’ say the founders of Capra Nera. Coffee machines (Franke, VBM, La Marzocco, and Schaerer via purchase or lease), tableware, tea, and associated condiments are also available options.
Hospitality businesses already serving Capra Nera coffee include Zandfoort aan de Eem in Amersfoort, Fattoria Naturale in Berkel en Rodenrijs, Zitoun in The Hague, Pizzani in Eindhoven, Café Wester in Amsterdam, and the Ramada hotel in The Hague/Scheveningen.
Capra Nera
Capra means goat, and Nera means black in Italian. The goat refers to the story behind the discovery of coffee, three centuries ago. A group of monks and subsequently other clergy discovered that a young shepherd and his goats energetically and happily danced after eating a certain berry.